Thursday, June 24, 2004

The Curse of B.

According to Seth Godin, although it has its strong sides, we have gone too far in B. everything. He says B. causes stress and actually encourages us to be mediocre: the guys who invented the Mini (or the Hummer, for that matter) didn’t benchmark their way to the edges. Comparing themselves to other cars would never have created these fashionable exceptions. What really works is not having everything being up to spec… what works is everything being good enough, and one or two elements of a product or service being AMAZING. Do you agree with Godin?


Anonymous Anonymous said...

I think your point is like Luftansa is not selling only airline tickets per mile, it also sell comfort,luxuries. I agree with you, though I think some of the companies are benchmarking with others directly rather than focusing on generic benchmarking within their organization manyfolds.

3:00 PM  

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